New media book marketing
August 4, 2011 Leave a comment
The publishing world is changing―there is no doubt about that. Borders going belly up took with it 30% of the book selling market, spelling disaster for emerging authors yet to break into the market. The game is changing. Publishers are fighting for their lives, and don’t want to take risks.
Being an author is increasingly about more than just writing the manuscript. It is about building a platform for your brand. Those of us published in the new market ― the eBook market ― are responsible for the marketing of our books. This means being prepared to embrace Social Media like we have never had to before.
Facebook fan pages and Twitter accounts, and using them properly, are a good way to start, but are they enough? Book trailers are featuring more often on author blogs across the globe and I thought I’d try it here.
This is the new trailer for my novel Fake Profile. Have a look and see what you think; I’d love to hear from you!