Rejection hurts

Rejection is a terrible thing. Nobody wants or likes it. It feels awful, and it’s very easy for the self-esteem to take a battering because of it. Yet authors put themselves out there repeatedly, knowing that rejection is inevitable. It’s rare that a first time author has a manuscript accepted and published on their first submission.

Every author needs to find a way to make rejection an accepted part of their journey to publication, without allowing it to impact on their sense of self. I wonder how many manuscripts we would never have seen had their authors not been able to move beyond the initial sting of rejection.

Creativity is inherently personal, irrespective of the medium. Visual artists, musicians, composers, creative writers, sculptors, singers, poets, etc, all draw upon the very essence of their being to interpret the world around them. They use all their senses to embed an essential part of themselves into their work for the pleasure of others. Of course it’s personal.

And when that letter comes saying: ‘sorry, your work doesn’t suit us because…,’ it is difficult not to feel affronted and affected.

Stephen King in his book On Writing talks about the thirty rejection letters he received for his first novel Carrie, and how he kept a ‘rejection board’ near his desk where he hung his collection of rejection slips.

There’s a lot to be said for this approach to writing (once you move past the urge to shred your manuscript or slap the rejecting publisher). It’s about building resilience. Each one of those slips means you are serious about being published, and with each slip you draw one step closer. The slips mean you have entered the industry and you will be marked and scarred like authors before you and authors yet to come.

The trick is not to allow the marks and scars to overwhelm you. Writing is a very subjective thing. What is appealing or ‘suitable for our list’ will vary greatly from one publisher to another, one reader to another.

When does a manuscript become a book?

The other day a bloke came to build an additional doorjamb and install a screen door. Conversationally he asked me what I did for a living.

“I’m a writer,” I said.

“Oh cool,” he seemed impressed. “What do you write?”

“Fiction mostly,” I told him. “I write fiction books for young adults.”

“Oh,” he looked at me and scratched his head. “Yeah, I could do that. It’s just making stuff up right? I always wanted to write a book.”

I left him to his doorjamb.

Back in front of my computer, I continued work on the manuscript I have been writing, editing and rewriting for the past fourteen months. Yep, FOURTEEN months. That’s over a year of living with these characters in my head. A year of plotting and sub-plotting, drafting and redrafting; of worrying about character development and voice, making sure they are ‘growing up’ right; of being concerned with consistency, ensuring all questions are answered and all loose ends tied. Then writing and rewriting it all over again. I worked on it three days a week. Every week.  Over a year. For one book.

My last novel was the same. By the time it was ready for publication it had taken about a year to write and edit. Before that, I spent two years completing a Master of Creative Writing to develop and hone my writing skills. And that’s without mentioning the hundreds of thousands of hours over a lifetime spent reading, or the years before and since my degree spent writing in a variety of genres for a variety of purposes —all for the purpose of developing and refining my craft.

So could anyone do it? Well, sure. I guess. If they had the time and tenacity. But unless they intend to have their book read, why would they bother? When does a manuscript become a book? Is it when you finish writing it? When you receive the completed draft back from the printer and put it on a bookshelf? Or is it when you format and upload it as an eBook? Maybe it’s not until you sign a contract with a publisher. Or is it when someone actually engages with your work and reads it?

I would suggest the latter. Writing (like reading) is a very subjective thing, but the common factor experienced by every successful writer is this. People read the book. That’s it. That’s all it takes. The thing is, readers are not a particularly charitable bunch. I know this because I am one. As a reader, I have no tolerance for bad writing. I won’t persevere with a badly written piece. And like most avid readers, I can tell from the first paragraph (sometimes even from the blurb) whether the writing is any good, or more importantly—whether it’s readable.

Now I’m not talking about the abject quality of any particular writer, that’s a discussion for another post (writers of literary fiction versus writers of commercial fiction for example), I’m talking about whether or not a piece of written work can be easily read and understood. If the technical aspect of writing is there, if the characters are authentic, the dialogue genuine, the plot believable (whether or not it is fantasy), then someone will read it. And it becomes a book.

There are thousands (perhaps even millions) of writers across the globe, all vying for readers’ attention. And in this age of electronic publishing, the ‘keepers’ of the book are no longer there. There is no middleman. It’s more cut-and-dried than ever before. And with all that choice, readers are less inclined to persevere with reading something they have to work at.

The bottom line is that unless you are prepared to learn the craft of writing, are committed to improving and are prepared to put long hours for many years into it, there is little point to ‘writing a book’ at all.

Penguin. Playing the game or playing authors?

The journey of a self-pubbed eBook author is an arduous one. They go through the same challenges during the drafting, editing, redrafting, editing, writing, rewriting and polishing stages of developing their manuscripts as any author worth their salt. The difference lies in what happens then.

Traditionally, when an author was accepted by a publisher, the cover design, layout, formatting and promotion of the book were all taken on as part of this contract. The author might maintain their own website and even maybe write a blog, but the majority of promotional work was taken care of by the publisher (most of it by the mere use of their name).

I’ve written before about the changing nature of the publishing industry―as have many others―and I’ve expressed views about the need for publishers to adapt their game to remain relevant, so the other day when I heard that Penguin was jumping into technological relevance to be publishing eBooks of eAuthors I was overjoyed. Until I read the details.

The imprint Penguin is using for the self-pubbed author is Book Country, and by all accounts it presents reasonably well on initial examination. It’s not until you actually read through the entire process they propose that the hackles begin to rise. And I’m pretty sure you’d only recognise the issues if you’ve already experienced the eBook publishing process.

To have your eBook published by Book Country will cost you $99. And they say they will pay you 70% royalties. But that is NET royalties, which means 70% of the 30% royalty you’ll get from Amazon for example. It’s a little misleading. And what concerns me more about the Penguin eBook publishing proposal is that what they are offering to do can be done by the author, with relative ease at no cost. They don’t tell you this.

Penguin/Book Country will not take on any of the cover design or manuscript editing that a traditional publisher (or even print self-publisher agency) does, nor will they do any promotion. The Author still has to manage and/fund that crucial part of the process themselves. But they will convert your Word.doc into the appropriate format for eReaders. And they will distribute it to the major eBook retailers. So does Smashwords―for free! Amazon does the same thing―also for free.

Both Smashwords and Amazon also provide space for an Author Profile, and both provide informational assistance to point you in the right direction to promote your work. FOR FREE. They also both provide very clear instructions about how you can best format your manuscript for submission. It’s hard work and it is time consuming, yes. At least initially. But being an author is not an easy ride. And you can get someone to format your manuscript for you for much less that what Penguin is charging, without having to sacrifice your royalties.

Forgive me if I’m coming across a bit cynical, but it sounds to me like, rather than delving into 21st century book publishing in a positive and innovative way, Penguin recognises the possibility that they (along with other traditional publishers) may eventually sink into oblivion, and so are desperately attempting to assert their technological relevance by staking a financial claim on new and emerging authors. Seems a little disingenuous to me.

Have a look for yourself and see what you think: Penguin’s Book Country

Adapt or die

The publishing industry is changing. Rapidly. Sales of eReaders are tripling every year, and competition between the available readers is stepping up. The impending sales battle between the new Kindle Fire and the Noble Nook Colour is attraction attention, meanwhile the price of eReaders―industry leaders as well as generic brands and android devices―has dropped significantly, making them accessible to a broader range of consumer.

Sales of tablets such as the iPad are increasing exponentially and are set to rival those of eReaders in the next few years. While the primary form of reading on the tablets at the moment is newspapers, I don’t think it will too long before we see a parallel increase in ebook sales.

This is good news for authors. Well, mostly. It’s good news for those authors who choose to publish their work themselves, electronically. Perhaps not so good news for authors who enter into publishing deals with mainstream publishers who write electronic rights into the contract, returning very little in royalties to the author. I recently learned of an author whose publisher threatened to sue for breach of contract because she had an anthology of short stories published as an eBook. Of course they had no basis for this because the anthology was published before she signed the contract. They terminated her contract instead.

I recently wrote about the need for literary agents to adapt their practice in order to survive the changing nature of the publishing environment, but the rapidity with which change is happening means publishers also need to be very wary. As in, adapt or die. When I published my novel Fake Profile as an eBook, I earned more in royalties in the first few months than a colleague published by a mainstream publisher did in his first year. It wasn’t because I sold more copies, I didn’t. It was because I received a much bigger slice of the royalty pie.

It’s food for thought.

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